Guides for customers and business owners
Straight answers on hiring, marketing, websites and home projects. New guides are added regularly.
MarketingHow to choose a marketing agencyA plain-English checklist for hiring a marketing, SEO or web design agency: what to ask, red flags and what you should always own.MarketingHow much does a website cost?Real website pricing for small businesses: DIY builders, subscribe-to-own custom sites from $99/mo, and larger custom builds.MarketingSEO vs. AI search optimizationGoogle results and AI answers now both send customers. Here is what SEO, AIO and GEO mean and what businesses should do about it.MarketingHow to get found on Google Maps and in AI answersA step-by-step checklist for businesses: Google Business Profile, listings, reviews and the details AI assistants look for.Bath & showerShower replacement, walk-in tub or full remodel?How to decide between a shower replacement, a walk-in tub, a roll-in shower or a full bathroom remodel, with real price ranges.Home servicesHow to vet a contractorWhich trades are usually licensed by the state, which are licensed locally, and how to check any contractor before you hire.